The latest  project from Punch is The People’s Champ by Punch. The idea for this cigar goes back to 2019, where Punch kicked off the Punch Brotherhood, an online gathering of cigar fanatics with the primary objective of blending a cigar for the people, by the people. Punch fans collaborated not only on the ideal flavor profile, but the cigar's size and even packaging!
 
Three years in the making, The People’s Champ cigar is finally here. Taking the votes from across the globe into account, the Punch teams of Honduras and the US have accomplished something truly unique. This includes a Honduran Habano wrapper from the Talanga Valley, a Mexican San Andrés binder, and diverse filler ingredients from the Dominican Republic, Brazil, and Nicaragua. Rolled at the famed HATSA factory of Honduras, The People’s Champ by Punch offers a medium body and standout flavors of roasted nuts, leather, zesty cabinet spice, and subtle sweetness that lingers on the palate.